With over 25 years of experience in the automotive industry, Ajay is renowned for his exceptional design and execution skills. Throughout his career, he has dedicated his expertise to pushing the boundaries of automotive design with the various brands he has worked with. His extensive experience spans across various major automotive manufacturers of the country, playing a pivotal role in delivering cutting-edge designs and fostering ground-breaking innovations. His contributions have not only enhanced the design of vehicles but also optimized the efficiency & effectiveness of the related processes and operations. With a profound understanding of design principles, surface quality and an acute awareness of industry trends, he has earned a reputation as a thought leader in the automotive design community with an ability to translate visionary ideas into highly desirable hence marketable designs. As the Senior Vice President Design at Mahindra & Mahindra Ltd., Ajay brings his wealth of experience and knowledge to the forefront, these providing a solid foundation for leading the design & delivery efforts of various platforms at Mahindra. Encompassing both ICE & EV products across business verticals.